Areas of Improvement for Private Practice
Has Your Medical Practice Changed?

When we ask fellow doctors if their medical practice changed, they generally just laugh at me? In fact, sometimes we get looks like we’re asking a really dumb question. Well, maybe we are. That’s kind of the point of it. We ask this question straight out to try and get a reaction from whomever we’re talking with.

Simply put, if a doctor’s practice hasn’t changed in the last few years, they must not be open.

There’s just too much going on. Doctors go to medical school to help people. Some have deeper reasons like to cure, research and change the face of medicine. Whatever the core reason, nearly all, if not every single doctor breathing, also went to medical school for the money. Sorry, if you think that’s too blunt, but you know we’re honest.

We’re not saying the money is the reason. But, would you work yourself to the ground with little gratitude at times, if you weren’t making a decent living? Next thought, are you making enough?

Unless you’ve been mentored by someone from the business end of the spectrum, you aren’t making near what you’re worth. If you’re like 90% or more of private medical practices, you are spending so much of your time in the EHR and busy work, you don’t have time to do what’s needed to improve. More than likely, you don’t have time to figure out what to do, much less do it.

Coping with Medical Practice Change

We understand completely. We once were where you are. When our medical practices changed, we were working so many hours, we barely had time to enjoy life. Also, when we did have any time, we were too tired to enjoy it. We kept thinking there had to be something better, another way to do things, but we just didn’t know what.

Then, after some mentoring time, soul searching, and a punch of reality, we woke up. We knew we were the only ones who could change things and make them better for our practices. We then set out to do just that and the rest is history.

If you are interested in turning your life and practice around despite how your medical practice changed, then we are here to help you. Seven figures is not a dream. It’s a reality. So is your boat time, your family time, vacations, etc. Don’t let anything stop you. You deserve this.

Get in touch with us today to get started. We are waiting to hear from you. You can give us a call today at 781-659-7989. If you’d like to read a little more, our CEO, Patti shares a bit more about the perfect practice plan here. Or you can click here to go ahead and get started on your path to the perfect practice and life.

Gandhi quote
Private Practice CEOs Have a Tough Job?

Private Practice CEOs have a tough job. But if you never try, you’ll never know! You can achieve those lost dreams and visions with our 21-day CEO program. Time to Step Up.

Skiffs and Sunset - Enjoy life
What Does It Take to Have a Modern Perfect Practice?

Are you ready to have the perfect practice? Ready to love your life again?

If you’re ready to find out, let’s cut the BS and get started. Thousands of docs and therapists have put this into action and now know how to enjoy life! If you’re ready to take that next step, join our team here and we will help you get started!

Private Client Coaching

Have you ever thought about having a private client coaching session for a couple of days? If I told you that doing so could change your private practice and your life, would you think about it then?

Okay, that’s when you stop and ponder the idea. If you’re perfectly satisfied with where you are in your practice, in your life, career, and success, then maybe you don’t need to read this. If all those statements don’t apply to you…guess what? Yep, you need to read this.

I’ve been where you are right now. Knowing there was more, I wanted it. I wanted to take care of my patients and do better for them. But, I also became a doctor, so I could have a certain standard of living and provide very well for my family. I wasn’t there yet.

That’s when I began to study the business aspect of things. I sought out mentors, so I could learn what I didn’t know. And boy did I find out how much I didn’t know! That took a lot of time though. Hunting, searching, and seeking out the right people.

You don’t have to go through all of that though. I’ve already suffered the pain of the hunt and search. I’ve done the research and I’ve become my own proven success.

Our Team will help you to do the same with our private client coaching.

Learn how with private client coaching

We are not going to lie to you though. It’s not instantaneous and you will have to do some work to make it happen. It’s more about realignment with where you really want to go and application of the correct business growth acumen.

You can do this! The most important thing is that you are ready, and you have the desire. The rest as they say, “is in the bag.”

Let us show you how. And teach you how. Come share some time on Nantucket Island or in Boston with our team and we will get you on your journey.

Go ahead and select your date and time here and I’ll help you get started. Just scroll down to the register now button. See you soon.

Private Practice Blueprint Success

Do you hate going to the office, but love your patients? Do you fear burnout? It’s time to do turn your life and your business around. Private practice blueprint is a step by step legacy in action. You can be successful. Let us help you learn how to do it right! Checkout our Lifetime Private Practice Blueprint to get started on your new life.

The Perfect Medical Practice Is NOT a Dream

Having the perfect medical practice is something we all strive for. Unfortunately, too often, we are overwhelmed and let down by what were our initial expectations and our visions. But why is that?

Why do we settle for less than what we started out after? So many of us dream of owning our own private practice, the equity is ours and we’re our own boss. Well, according to Medscape, in  2016, we hit an all time low of physicians owning equity in their practices. Only 47.1%. Wow, what happened?

Did we forget about ourselves somewhere along the line. Yes, we want to treat patients and help them get better. But, what about us?

No, I’m not being selfish and I’m not trying to tell you to be. I’m being realistic. In order for us to take care of our patients in the best way possible and give them our all for the time we are with them, we must take care of us.

That said, another reason we became doctors was to make a good living. There’s nothing to be ashamed of there. We work hard, study hard and pay a fortune to get the education and experience. Therefore, we should be able to benefit in the long run.

So, back to the perfect medical practice idea. What is it? If you could set a plan in action to accomplish it, would you? Are you ready to take that step and do the best for you, your family and your patients?

Meet the Perfect Medical Practice Platform

We’ve put together exemplary education program that will walk you through the step by step to your perfect practice. Don’t worry, it will fit into your schedule.

You have 24/7 complete access to our 12 Secrets of Private Practice Mastery Database which includes all the videos and e-books. You can work your way through as fast as you want to.

Begin applying the principles of:

  • Starting with the end in mind
  • Technology and data management
  • Staffing
  • Marketing
  • Getting paid
  • And much more

Let us help you all the way through to your perfect medical practice. Don’t waste any more of your time. It’s finite for all of us so don’t keep waiting. Realize your dreams now!

Click here to get started.

Private Practice CEO – Step Up To Success

What does it really mean to be a private practice CEO? Generally, it means different things to different practitioners.  Whichever type of CEO you are or want to be, Perfect Practice Web, LLC can help you achieve those goals.

Speaking of goals, do you have any? Have you set a plan in motion that maps out exactly where you will be in 5 years? 10? How about retirement? What does that look like?

Consequently, something you might want to know, based on research both online and off, most physicians have not planned their practice out that far, much less their life. Specifically, too many of us are missing out on the visions we had of living the good life. Additionally, we get bogged down in the regulations, the programmatic changes, and just trying to keep up and make a decent living.

What if it were possible to step beyond where you are now? If you could be mentored through to the success you’ve longed for, would you accept the challenge?

Consider this, Mahatma Gandhi once said, “You may never know what results come of your actions, but if you do nothing, there will be no results.” Great food for thought!

If you’re one of the thousands who have said yes, you are ready to take that next step to success as a private practice CEO, then we would like to help you. Furthermore, we have an arsenal of tools designed to help you.

What Does it Take to be a Private Practice CEO?

One of our programs, Practice Owners as CEOs is a great place to begin. It contains enough ammunition to help you grow to the next level. A 21-week program that walks you through fundamental principles of personal achievement, specific practice building steps, strategy planning, and much more is just the beginning of the benefits you will find here. A few benefits you will receive include:

  • E-delivery – You don’t have to travel or go anywhere for your lessons.
  • Immediate implementation ideas and printable PDF transcripts.
  • 21 weeks of CEO training including monthly “Steps to Success” sessions
  • Weekly lessons, practice management tools, strategic growth planning
  • Our dynamic newsletter
  • Dynamic, motivational content like you’ve never crossed before

That’s just the beginning. Do you want to make more money, increase your freedom, and gain peace of mind? Then, it’s time to get started.

Finally, if you are finally ready to learn more and take your business and personal life to the next level here’s the opportunity you’ve been waiting to hear knocking. Visit us HERE now to get started!

Partner With Your Patient To Win

What does being a partner with your patient have to do with winning? Here’s some food for thought.

Did you know that building a professional practice is not the easiest thing to do? Depending on where you are at in your journey, you’ve probably already figured that out. We’ve discovered the best way to win in professional practice. Whether you are in a partnership or a private office, it doesn’t matter. When you partner with your patient(s), success is the ultimate win. But, what does that really mean?

What does it really mean to partner with your patient?

Honestly, that’s a lot to think about. Obviously, they are seeking your guidance, help, and support. But, what are you doing?

As a professional caregiver, you are likely here for two reasons.

  • Help people
  • Earn a living

Okay, yes, there are other reasons like pay back student loans, mortgage payment, etc. But, all that rolls into the earn a living part.

So, if the common thread between practitioners and patients is “help,” then figuring out how to cultivate that into success for both parties will equal success

Partner With Your Patient For Success

There are a lot of components that go into success for sure. Certainly, planning, goal setting, advertising, marketing, patient experience, etc. must all be considered. The list is long and tumultuous. Especially, if you don’t know how to maneuver the waters.

Here at Perfect Practice Web, we’ve perfected the art of partnering with our patients. Furthermore, we’ve perfected helping other providers to learn this as well.

Consequently, we’ve taken the ultimate challenge and found out what success means to our patients. After all, patients equals success to us. But, what equals success to them?

Bluntly stated, patient success begins with better patient outcomes. You can read a little more about that here, if you would like, but here’s the nuts and bolts of it.

If you want to be successful, you must have good/great patient outcomes!

No, we’re not being redundant or coy. We are just laying out the facts, the way we’ve discovered them.

Now the next question, what can you do about it? How do you best partner with your patient and “help” you both to achieve success. Here a few ideas:

You might be wondering how all this will help you to partner with your patient. We challenge you to take a look at how to get help and being honest with your patients. By going beyond, taking that next step and building partnerships with your patients, you will take your patients, your team, and yourself to the next level.

What’s Your Next Step?

Leave your contact info HERE and we’ll be happy to have a team member contact you ASAP.

We’re waiting to hear from you.

Multi-Modality Treatment Plans

Do you have time to keep up to date on multi-modality treatment plans?

Most likely, your answer to this is no. That’s what we used to think too. Then, something happened.

As a team comparing notes, we began to realize we all felt the same way. We were not treating patients. Consequently, what we found was, we were just treating disease with medicine. In a nutshell, that’s what practice had become. Most importantly, we realized we wanted more.

Sure, some patients will keep coming back. Because, they don’t know what else to do. But…are you really doing what you want to do? Are you happy and content with the way things are or did you go into medicine for something different?

Personally speaking, I went into medicine to help people; to make patients better. Of course, I also want to make a nice living, but there’s more.

But, what does it really mean to make people better?

Here are a few things it doesn’t mean:

  • Cure everyone
  • Cure everything
  • Make everything perfect
  • Satisfy everyone

Certainly, we could only wish!

But…there are a lot of things we can do differently that will move us further along the continuum toward really helping patients. Of course, done well, we will also achieve greater financial success without near the battle. Therefore, embracing other options and putting together a more holistic approach to treatment, you will help many more patients. Then, your private practice will grow like wild fire.

Multi-modality treatment is the answer.

This means moving beyond simply one approach to new horizons. Besides, we need to learn what school forgot to teach us. Yes, I know you don’t have time. I didn’t either. Or so I thought. Now, I know I didn’t have time not too.

What Does Multi-Modality Treatment Mean?

Simply put, multi-modality treatment is about using all the resources at our disposal. For us, that means a lot of new learning and an exciting time. Here are just a few of the options out there:

  • Multi-modality pain management
  • Nutritional Counselling
  • Exercise as Medicine
  • Laser therapy
  • Medical practice marketing (People must know about it)
  • Word of Mouth advertising (Learn what that means here.)

And yes, the last two bullets are part of an effective treatment plan. Besides that, what you do must be known!

In case you haven’t already figured it out, there are few shortcuts in life. We’ve learned mentors are one of the best in existence. Besides that, I’ve had some great ones in my life and I wanted to share that with others. That’s why I’ve developed a team and a method to help others. We are here to help you. I’d like to talk to you about joining up with my team of experts. Click here so we can arrange a time to talk.

Finally, here at Perfect Practice Web, our intent is to help you to grow your practice. Most importantly, we will help you be much more satisfied practitioner.

How do we do that?

We help you to continue grow and evolve in your approach, Then, we help you grow your practice to new heights. By allowing us to partner with you, you will benefit from over 30 years of hard-won experience.

Don’t be satisfied or become complacent. Because, if you still feel you have more to achieve, there’s no time like the present. Reach for what’s out there.

You can visit us here to see if you qualify…

 

Customer Service in Private Practice

Practice Success Begins With Better Patient Outcomes

You might think it’s a no-brainer that improved patient outcomes leads to practice success. On the other hand, we don’t all think alike and sometimes things get overlooked. Today, I’d like you to consider how critical your patient outcomes are for practice success to occur.

We’ve written quite a few articles on how to build and sustain a successful private practice. It would be difficult to say one piece is any more important than the other, but it’s a guarantee that patients are the life blood. Without them, we have no practice and without new patients we have no growth and success.

Here’s one avenue through which better patient outcomes can lead to practice growth:

  • Happy patient equals talking/sharing patient
  • Patient talks equals referrals equals more patients
  • More patients equal growing practice
  • Growth equals practice success and financial Success

Yes, the finances are important, after all, we have bills to pay, but that’s not the only type of success that’s important. As healthcare stewards and those bound to the oath of caring, our patients are important to us. So, what can we do to assure better patient outcomes?

Before we go further, let us assure you we’re not saying this is easy. Most of us have had those challenging patients that don’t or won’t follow a treatment regimen. However, by creating an environment where patients feel empowered and strengthened by their involvement and their choices, you can increase the likelihood of better patient outcomes.

Four Steps to Practice Success

Here we’ll list a few ways to help make this a reality. In our next few posts, we will provide a more in-depth look at four steps to private practice success. Click on the links to read more.

These four approaches to your practice success, along with marketing, will take you further than about anything you can do. It does take insight and foresight to engage and be successful incorporating new ideas and practices. However, it’s not quite so difficult when you have others to talk to and bounce things off of. We welcome you to join us!

Look forward to hearing from you soon! Just click HERE to get started.

Living and Practicing by Design

Personal Power, Profit, and Influence

Without personal power, profit and influence, in your own life and practice, you are unlikely to learn from the past, deal with the present and plan as accurately as possible for the future.  But just why are these so important?

 One of my fascinations as a consultant comes from dealing the vast differences in how people view the world, as well as their own professions.

 Even more fascinating, is how they respond to the wide variety of situations we are all presented with every day.  Now this is something I’ve written on extensively, during the last three years, and continue to research on almost daily basis.

Of course, there are many reasons for these vast differences, even amongst similar groups of people (like MDS, DMDs JDs etc.). No doubt, some are biologic and likely even genetic responses.  Some are cultural.  Some are environmental. And lets not forget education and professional training.

 No doubt, the largest factor accounting for personal power, profit and influence is personal beliefs about the world we live in and then how we should act upon incoming information and react or not to the situations we are faced with on almost a moment-to-moment basis. 

Our personal beliefs are what comprise our self-image.  Many years ago, Dr. Maxwell Maltz, a plastic surgeon observed this in his patients, and then went on to write about it extensively in his landmark work, “Psychocybernetics”.

 Dr. Matltz’s observations at the time were, and still are landmark, in dealing with human behavior and achievement. Matlz observed that humans have the unique capacity to set courses like a missile, and hit targets with precision. He also astutely observed that these missile courses are never over a straight line, and indeed the vast majority of travel time is off course.

Q. So what causes a missile, or you or I to hit our targets? 

A. It’s actually continual course correction.  

Q. And which is the faster course?

A. It’s always a straight line.

Q. Which combination of characteristics produces a straighter line in professional practice development?

A. It’s Personal Power, Profit and Influence. 

Success, happiness and fulfillment in practice and in life are always a combination of accurate assessment and response, over and over again. (This is also why the mechanisms we teach to run and grow a professional practice actually work.)

As keen as Maltz’s observations were, it really wasn’t until 1970 when Alvin Toffler wrote “Future Shock” did we come to understand again, some of the reasons why we have vast differences not only in human behavior, but society as a whole. 

Toffler’s work also clearly demonstrates how ignorance of these factors can lead entire groups and organizations to become ineffective, powerless and unprofitable.

Not unlike healthcare professionals (“providers”).

Not because they (we) changed, but rather the world changed.

Seemingly very quickly.

So how can we not only survive, but also prosper and grow as individuals and professionals? How can we stand for solid principles and render the excellence in human services we have been trained to do?

It will be only through Personal Power, Profit, and Influence.

Personal Power comes from building all aspects of our lives on a firm foundation.  Personal power in this day and age fully develops only with an eye clearly on the future.   Ignorance of either the speed of change or the magnitude of change will lead to failure. Without firm foundations, principles and beliefs, we are like trees without roots.

With a firm foundation however we can weather hurricanes, tornadoes and tsunamis.

 And profit. You, and you alone will determine your financial future. Without profit and savings, a strong financial future is impossibility. Without a strong financial position, we actually end up powerless, in so many ways.

 Lastly, let’s talk about influence. Many of us ignore the impact of our influence on our patients, our staff, and most especially our communities. Those doctors, who maintain a high degree of influence not only in their offices, but also in their communities, will undoubtedly be those who master personal power and profit.

  In  “Future Shock- Personal Power, Profit and Influence”, we explored around the USA exploring the role all these have not only in our personal and professional lives, but the significant impact our collective efforts have in producing meaningful results and a bright future, not just for a very unique profession, but for our healthcare system.  And, most especially our patients. Personal power, profit and influence.

 

I hope you will join me on the quest to preserve patient choice, the affordable access to private healthcare, and the highest quality of care possible.

 

Have You Read The Book That Changed Everything In Private Practice?

Get Yours HERE

Your Own Outcomes Study

When Was The Last Time You Conducted Your Own Outcomes Study?

Last week, I wrote extensively on really taking command of the direction of your practice, and your life as a powerful economic stimulus. In reality, it’s all you have in private practice. There are some really simple ways to do this, but before we talk about that, here’s a reality check-up.

If I told you right now there are doctors like you doing 7 figures, mostly self-pay patients/year, would you believe me?

If not, why?

Likely, it’s a very limited worldview on what you can really accomplish with all the correct systems and tools. And far too often, this is so defeating if it takes place early in ones career.

If I also told you Concierge MDs are collecting 10-15k per patient per year cash, and these same patients gladly pay, and in fact request that type of healthcare, and also pay health insurance premiums, what does that say about how you value, and price your services?

_____________________________________

Well, here is another huge economic management tip.

Regular benchmarking of your results against your goals helps put you at the head of the class.

There is a real easy way to get this done. This tip alone might put another 10K in the income column this month.

The first thing to do is take your list of basic daily, weekly and monthly targets. Higher performing CEOs/CFOs do this daily. Use your white legal pad, but better yet for this one is an Excel spreadsheet (because you can graph it easily and tweak it in all sorts of ways).

My basic daily targets are body weight, miles run or cycled, hours skied, services and income, dollars saved. Yours might be totally different, as it should be. You really can do some incredible things with these numbers, but resist that temptation in the beginning.

Put your goals or targets (BOLD) on one axis, and simply enter your results on another. Save room for notes, photos, and maybe even video clips.

Next, post this somewhere you can see it all the time during the day. Admittedly in the office, maybe it’s in your portfolio, which you pull out during the day, or simply, hidden on your desktop or handheld. Just be sure to look at it at least once daily.

Here’s why this is so powerful. Because it’s a glimpse of right now.

Many people who have trouble setting goals find new life with this method. It keeps you in the moment as well. For us type A’s, it can actually be a better way of dealing with “Futurizing”, which some might say is an unhealthy psychological trait.

But to make sure your not deluding yourself, if you use daily targets, they must be the correct fraction of the weekly/monthly/yearly whole.

Just by doing this daily exercise, some great things start to happen. Many times, I have found breaking so many things in life down into daily pieces really simplifies accomplishment and helps move me forward instead of stalling or going into overwhelm.

Now, you are forcing yourself to look at your goals. In fact, now you have actually set goals!

Next, you are inspecting what you expect, automatically!

And finally, you are really taking advantage of a tremendously powerful principle.

That which can be measured, like your results, can be improved!

And herein lies the most powerful tip of all.

Continuing to improve your results and changing your targets to suit your desires in any endeavor is the ultimate in human accomplishment.

This single hallmark of a powerful life is shaping and molding that which we can control. It is creative energy harnessed. It is fulfillment vs. frustration. Happiness vs. resentment and regret.

When combined with all the other key components of Living and Practicing by Design™, it adds a totally new dimension to who and what you can become.

Let Our Team Help

Essential things you must do in Private Practice

Take a real hard look on how you can add value added services and additional profit
centers to your private practice. Some are much better than others. Make sure they ADD TO
and do not detract from your image, purpose and vision.

Continually behaving in this way allows you to really recesssion proof your practice, permanently!

These are the essential things you must do in Private Practice right now.

SWOT analysis for physical therapy business

The MOST Important Way To Build A Powerful Private Practice

The MOST Important Way To Build A Powerful Private Practice is to simply tell patients the truth.

Most especially today we’re talking about truth surrounding patients own lifestyle, health problems and other issues, which may have caused or perpetuated their illness.

Now I’m not saying this is always easy, in fact this is one of the most difficult things in life, yes and in your and my private practice alike.

But if you don’t do this, you are not serving your patients nor are you living up to your highest level of responsibility.

And most of us very well trained in healthcare don’t get adequate training and/or experience in communicating these facts to patients.

So what is the best solution?

We find the best solution is to start out by being an exceptional listener. Be sure the patient has had adequate space to tell their own story.

And should this extend beyond your patients initial visit, so be it – it is that important!

As I recently said during one of my postgraduate training seminars history taking is becoming a lost art.

Sometimes we as clinicians only have 10 minutes to fully understand a problem that could’ve taken half a lifetime to develop.

And this is where excellent communication platforms and tools must be implemented into the modern private practice.

Fortunately, with the correct systems you can do this easily and with a minimal invasion of your time.

Most importantly however is that you learn to IMPLEMENT all these modern tools!

Otherwise you will find a large part of private practice, especially specialty practice becoming extremely frustrating.

Not only is incomplete history taking frustrating to patients but it could be very well be dangerous to leave out the essential parts of identifying what is really going on helping your patient the most!

All of these new tools are so important that we’ll be spending extra time on these in our Group 24 Weekends and private practice consulting platforms!

http://perfectpracticeweb.com/group-24/

Join our conversation today on Facebook by clicking HERE!

Taking Command of Your Direction…

Last week, I wrote extensively on really taking command of the direction of your practice, and your life as a powerful economic stimulus. In reality, it’s all you have in private practice. There are some really simple ways to do this, but before we talk about that, here’s an “Economic Summit” reality check-up.

If I told you right now there are doctors like you doing 7 figures cash/year, would you believe me?

If not, why?

Well, here is another huge economic management tip.

Regular benchmarking of your results against your goals helps put you at the head of the class.

There is a real easy way to get this done. This tip alone might put another 10K in the income column this month.

The first thing to do is take your list of basic daily, weekly and monthly targets. Higher performing CEOs/CFOs do this daily. Use your white legal pad, but better yet for this one is an Excel spreadsheet (because you can graph it easily and tweak it in all sorts of ways).

Put your goals or targets (BOLD) on one axis, and simply enter your results on another. Save room for notes, photos, and maybe even video clips.

Next, post this somewhere you can see it all the time during the day. Admittedly in the office, maybe it’s in your portfolio, which you pull out during the day, or simply, hidden on your desktop or handheld. Just be sure to look at it at least once daily.

Here’s why this is so powerful. Because it’s a glimpse of right now.

Many people who have trouble setting goals find new life with this method. It keeps you in the moment as well. For us type A’s, it can actually be a better way of dealing with “Futurizing”, which some might say is an unhealthy psychological trait.

But to make sure your not deluding yourself, if you use daily targets, they must be the correct fraction of the weekly/monthly/yearly whole.

Just by doing this daily exercise, some great things start to happen. Many times, I have found breaking so many things in life down into daily pieces really simplifies accomplishment and helps move me forward instead of stalling or going into overwhelm…

Watch for another powerful WCS 2010 follow-Up later today…


Serious About Your Future?
Then Why Not Schedule a No Charge Phone Strategy Session Or Client Consultation HERE

Private Practice Building and New Patient Calls

In Private Practice Building, Prioritize Calls from New Patients

All your private practice building efforts will go down the drain if you don’t train your staff on how to receive calls from new patients.

It’s true that we recently talked about the importance of focusing on your existing patients for private practice building—keeping them truly happy so they keep coming back for more.

But there is an element of private practice building that is equally important and shouldn’t be overlooked.

Too often, private practice owners think that if they’ve got a great marketing campaign out there, then the calls will roll in. But what if calls come in from prospective patients, and your staff doesn’t handle them appropriately?

The first phone call is the missing link between your efforts at private practice building and the scheduling of new patients. Your marketing isn’t “done” until the new patient walks out the door after their first (wonderful) visit.

That’s why it’s so important to train your staff on the exact procedure you want them to use in responding to new patient calls.

The first line of defense is to make sure you have at least two team members behind the desk at ALL times. That’s because it’s inevitable that new patients will call when a lone staffer is interacting in person with existing patients. What you don’t want is for that person to have to answer the phone and put that new patient on hold! How many people do you think will wait for more than a few seconds before hanging up?

There’s another vital component of how new patient calls affect your private practice building success, and it lies within the phone conversion skills of your staff. Remember, simply answering the phone and making an appointment isn’t good enough.

Your staff has to be able to make the new patient feel appreciated and special from the first moment in the call, and your staff also has to be able to effectively answer any questions that the new patient may have about your private practice.

How well would your staff do on the new patient call test?

 

Wrong Approach to Marketing Private Practice

The Wrong Approach to Marketing Your Private Practice

You might be getting it all wrong when it comes to marketing your private practice—most people do! Here’s how to distinguish your practice effectively.

Frankly, most private practice owners get it all wrong.

They think they’re working hard at marketing—but in reality, they’re spinning their wheels.

Here are some classic ways that most private practice owners fail in their marketing—along with more effective alternatives that can make a real difference in practice building.

“Talking at” the prospective patient instead of listening to his or her unique needs.

Effective marketing is not a monologue. Honestly, whether we’re talking about a billboard or a website, prospective patients are turned off when they sense that your marketing is all about you. Patients want to hear about themselves. Good marketing is an invitation to an ongoing dialogue about the patient’s needs.

Having no idea about your target market.

If the audience you’re trying to reach with your marketing materials is “everyone in the local area,” you’ve already failed. Your private practice can’t cater to “everyone,” and identifying your ideal patient (demographics, buying habits, personal preferences) will make a world of difference in the long-term sustainability of your practice.

Thinking it’s enough if the community knows your name.

Once upon a time, the idea was to “get your name out there” and rely on name recognition as your primary marketing tool for private practice. But it’s not a small-town world anymore, and patients know they have a lot of choices in where to take their business. You absolutely must craft an effective message about your private practice and target it at the right kind of patient.

Betting on one marketing venue to bring in all your new patients.

You might think it’s not a good idea to spread yourself thin in terms of allotting a marketing budget to too many venues, and there’s some truth to that. But don’t swing too far the other way and put every cent into one single approach.

There’s a reason why private practice owners tend to think that marketing is overwhelming and difficult—without guidance, it can be.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Private Practice Marketing Strategy

Private Practice Marketing Strategy: Are You Way Behind?

If you’re way behind in marketing your private practice (like most private practice owners), here’s a step-by-step plan to rescue your marketing plan today.

It’s a sad fact that most private practice owners leave marketing tasks somewhere at the bottom of their to-do lists.

What’s even worse is that most of them don’t even have a comprehensive marketing plan—so whatever marketing does happen, it’s chaotic and ineffective.

Every week that you ignore marketing is another week that your private practice falls behind. That means your competitors are out there winning over YOUR patients while you look the other way.

It goes without saying that this is not the way to build a sustainable private practice.

Here are the simple steps to rescuing your private practice marketing so that you and your business can thrive in the long term.

Schedule planning time for marketing. Put it on your calendar. Ideally, you’d be devoting a few minutes to this every day. If that seems impossible right now, try an hour a week to start. Make it an uninterrupted hour when no one else is around, whether that means an early morning or a late evening for you.

Know your marketing budget. Most private practice owners pick a figure out of the air when it comes to allotting a marketing budget. Others ignore the budget concept altogether and simply spend a little here and a little there. To do this right, you absolutely must know what you’re willing and able to spend.

Define your marketing goals, long term and short term. It’s not enough to have an idea of what you’d like to do to market your private practice; you have to understand WHY you intend to do it and what the intended outcome will be.

Consider the ways that you can improve internal marketing opportunities. Before you spend money on ads or any external marketing approach, look at the missed opportunities in terms of your existing patient base. What can you do right now to improve customer service and increase referrals?

Improve your website. Your online presence is the number one way you’re putting yourself out there. If a prospective patient is compelled by an ad to go to your website, but then the patient is confused or turned off by what he/she finds on your site, you’ve lost an opportunity.

Find effective ways to track the ROI of your marketing efforts. Don’t throw your private practice marketing funds down the drain by never assessing how well each promotional effort has worked. If you don’t know what has already proven effective (and what bombed), how will you know what to do next?

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

 

What “Word of Mouth” Really Means for Your Private Practice

Don’t take it for granted that you know what “word of mouth” means—and how it affects your private practice success.

Some things never change in marketing a private practice—like the power of “word of mouth” advertising.

But wait! “Word of mouth” doesn’t mean what it used to mean.

Years ago, when we talked about word of mouth, we meant that people talked to each other about things. They talked over the water cooler at work, at social gatherings, and in casual interactions with familiar faces at the post office or grocery store.

Nowadays, it’s a digital era. For better or worse, folks just don’t talk to each other in the same way face to face. When it comes to word of mouth marketing these days, it’s all about Internet interactions. People who are happy with a service will “like” the private practice page on Facebook or give it several stars on Yelp. People who are actively searching for a service like yours in their area will turn to those online resources looking for social proof.

What does that mean for your private practice? It means that you need to be online, not just in a standard “meets expectations” kind of way, but in a big way.

These days, when we talk about differentiating yourself from the competition, we’re not talking about having a better ad in the Yellow Pages. We’re talking about your private practice website. Not just that you HAVE a website, but that the site actively works to recruit new patients and maintain relationships with existing ones.

Even if it turns out to be a traditional “word of mouth” and face to face referral, it’s very likely that the prospective patient will stick check out your private practice website. He or she may just be looking for directions to your office—but chances are, the real information being gathered is a sense of fit. Today’s patient is a savvy consumer.

Does your private practice website have what it takes to win over today’s high patient expectations?

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team

Your Private Practice Needs Serious Help

Private Practice Owners Must Use Content Marketing Effectively (Here’s Why It Matters)

For private practice owners, effective content marketing can make or break your long-term success.

You’ve heard about “content marketing” and that private practice owners should be using it to build their businesses. But do you really know what content marketing means—or why it’s so important to the long-term success of your private practice?

In short, content marketing means that through your online presence (your website, your social media accounts, and so on), you are providing valuable information to potential and current patients. The goal is to enrich their lives through building a teaching relationship with them.

There are several reasons why private practice owners absolutely must embrace content marketing and use it effectively for private practice building.

Your content enhances your branding. There is much, much more to branding for private practice owners than just your logo and website design. Every message you share with your local audience enhances and develops your brand by emphasizing the ways that you serve patients and the community.

Patients are constantly looking for information online, and they are eager to find a trusted source. Private practice owners can use effective content to capture the attention of their ideal patients, not just right now, but for the long term.

Great content marketing is about building relationships. Rather than focusing on the interests and specialties of private practice owners, it emphasizes the needs and interests of the audience—your prospective patients. In other words, content marketing isn’t a monologue; it’s a conversation.

Content marketing is an opportunity for private practice owners to use storytelling as a way to engage audiences and humanize providers. Human beings love stories, and potential patients will feel a bond with you when they read relevant personal information and hear significant information in your “voice.” These patients will follow you over time, and they’ll tell others about you.

I invite you to visit here frequently for more tips about creating a sustainable private practice!

I wish you the best along your journeys!

Want to learn more about how to build your private practice?

Then Join my team experts for a free strategy session HERE

Have a great day!

The PPW team