Private Practice Systems

The most important of all Private Practice Systems is…can you guess?

Answering telephones by script. It is simply a mechanism to ensure two things. One is that patients are not turned off by what is said. The other is to obtain valuable information in terms of what parts of your marketing campaign are working. You have to make sure that whoever is answering the phone is ascertaining exactly how these particular people are finding you.

The second daily marketing task is to make sure that your new and returning patients are now automatically enrolled in stay in touch “sequences”. You certainly can enhance the effectiveness of autopilot marketing by making sure that you’re subdividing these patients, putting them into different groups and categories. This is now much easier with modern software.

Third, you need to make sure that referral & primary care docs and other professionals who share the care of your patients with you are being updated by you on a regular basis. It is important to have this on autopilot. In our office when the doctor finalizes an examination report, the doctor or a staff person prints it. The staff will make sure that we have indeed personally signed the professional copy. If it’s a primary care doc who I haven’t handled before or haven’t had the opportunity to meet, I will put an introductory letter in there as well.

The fourth task to continue to drive referrals to your practice is to make sure you’re always keeping your word. If you told Mrs. Smith that on this particular visit she’s going to begin rehab or have an evaluation for carpal tunnel syndrome, you have to make sure this is indeed happening.

The fifth point is to make sure that you have surrounded yourself with a team of “can do” and not “I can’t.” The worst thing that can happen to you is to have your plan stymied by somebody who is continually coming to you with, “I can’t,” or “I didn’t get to it.” Our tolerance for this behavior is virtually nonexistent.

Do you see how important all this is? Then why doesn’t every practice operate this way? Don’t let this be you. Our team can help.

Learn how you can have twice the income and half the hassles HERE

 

Decisions we make every day

My wife and daughter recently brought me home a copy of “I Me Mine“, which is as close to an autobiography of George Harrison as you can get. It’s a great read. I have always respected his strong faith, as well as his music.
Some passages really shed light on how he applied ancient philosophies to modern life. In reality, its all about decisions we make every day.

At the start of our “Perfect Practice Platform” training, I spoke at length about the “Gita”, and the pertinence of its philosophy 5000 years after it was written in Sanskrit. George was immersed in the Gita, and its related teachings.

This passage from George will help to remind us all of the daily application of something so basic to our professional lives, but too often forgotten.

“The problems start when you get attached to the problems! That’s when the mind gets involved in too much thinking of whether one is supposed to go here, do this or that: you know-the bullshit…The biggest thing that screws us up in life is the mind, it plays tricks on us and can trip you over”.

So, the lesson here is detachment from outcome. Make your decisions, let go and move forward after each decision, vowing only to make better decisions as you mature. This is so true in healthcare, being called upon to continually make decisions after dealing with one problem after another.

Those docs who never get this have a real hard time moving forward in life and practice especially.

To learn more, grab your copy of the “Living and Practicing By Design”  HERE 

A New Vision of The Future

Lately, my most enjoyable time spent with our colleagues has given me cause to look back on all the events in private practice during the last year. Lots of what we first wrote about in “Practice by Design” has come to pass. Future Shock is here, and as Toffler observed, may very well be modern mans most serious psychological affliction. So here is A New Vision of The Future.

One of our sisters recently so poignantly asked me ”Patti, you keep talking about all the changes. What do you mean, and what’s happening?”

So what I thought I would do is summarize how the events of the last 12 months have impacted doctor’s behaviors and decisions in private practice. Don’t read any further if you want sugarcoated op-ed. This is not it.

The most striking thing I warned doctors about was that unless you the Doctor clearly handle finances in private practice (no, its not like the ER), patients are gone, especially in the scared and frightening media driven economics for so many of those we serve. In essence, you need to be crystal clear, and also priced for the realities of your own future! Are you serving humanity to the best of your abilities, and at the same time selling higher tiers of care to those who want and will gladly pay in full? Not everyone wants or needs a Rolls Royce, but they still make and sell plenty of them.

Patients are no different, when unique service is needed. And wanted. Help give them their health back, teach them how to maintain it, and it’s the greatest gift ever. Literally, they get their lives back!

These are the harsh realities of practice today. It’s not the latest “lets see what I can max on an insurance case” that some still are advocating. Unless you like audits and recovery efforts by insurance carriers.

Unfortunately, way too many Doctors still fall miserably short as professionals (because of their thinking) in this regard and wind up stressed out, unrewarded, and sometimes out of practice.

The next big thing certainly is not staying in close, regular contact with past patients, and all your referral colleagues. Especially when the economy tanks. Costs rise, and you could, like many foolish business today cancel marketing expenditures. You may erroneously ration or stop marketing to those who have seen you before and refer to you every month, because it might cost you 1000-2000$/month to do so, (even though you might generate 10k-20k more/month!).

The next biggie is continuing to staff the practice like you are the UAW. I guarantee, no ones going to be there to bail you out.

Don’t get me wrong. Excellent staff that help drive the practice are worth every dollar. But are you sacrificing your own future because of poor or antiquated decisions or just not handling willful non-compliance?

And what about your current staffing and HR Systems? Have you made these as bullet proof and compliant as possible?

What too many doctors will also need to fully develop and integrate is their information and data management systems into autopilot style marketing. This includes a powerful web presence in many parts of he country.

Just ask your next new patient where they found out about you, and you’ll quickly see what I mean.

Another huge issue I see is that too many doctors do not realize that our current economy is the best time to build a practice!

Finally change is perpetual. This past year is such a powerful example. Your practice as a business is no different.

That’s why our company has added several new learning products, an entirely new website, elaborate web based management software, six new core modules to our coaching programs, print on demand newsletter services, 24 hour call center, digital media patient education files, done for you advertising, etc., etc.

We also introduced several new patient specific care programs in the practice that are allowing us to help patients we previously had to refer, or simply could not help.

My team and I did this all within the last several months, while testing these along side our current systems in our private practice everyday.

As it should be in your practice too, the strong will thrive and prosper.

But it will take an entirely new set of management, operational and marketing skills.

If you’re up to the challenge, I welcome the opportunity to help you build your perfect practice.

 

Patti

Learn more about our memberships HERE:  Living & Practicing By Design

Start your office day right!

If you haven’t already tried this tip, I suggest you adopt it for 2 weeks, and tell me if it does not make a huge difference. 10 minutes before starting a patient shift, gather all your team in a private area. Have a copy of your Schedule, New Patient Log, and Missed appointment log. Go over each briefly, with the entire team. Make sure full communication is present amongst your players. Make sure your Team Captain (even if its you) are acting as the moderator.

Just doing this alone can have a huge impact on your practice.

Here’s a challenge to all clients and guests. Try this your next full week. Then email us or post to our Blog the results. I look forward to sharing your experiences.

Living and Practicing by Design

Personal Power, Profit, and Influence

Without personal power, profit and influence, in your own life and practice, you are unlikely to learn from the past, deal with the present and plan as accurately as possible for the future.  But just why are these so important?

 One of my fascinations as a consultant comes from dealing the vast differences in how people view the world, as well as their own professions.

 Even more fascinating, is how they respond to the wide variety of situations we are all presented with every day.  Now this is something I’ve written on extensively, during the last three years, and continue to research on almost daily basis.

Of course, there are many reasons for these vast differences, even among similar groups of people.

 No doubt, the largest factor accounting for personal power, profit and influence is personal beliefs about the world we live in and then how we should act upon incoming information and react or not to the situations we are faced with on almost a moment-to-moment basis. 

Our personal beliefs are what comprise our self-image.  Many years ago, Dr. Maxwell Maltz, a plastic surgeon observed this in his patients, and then went on to write about it extensively in his landmark work, “Psychocybernetics”.

 Dr. Matltz’s observations at the time were, and still are landmark, in dealing with human behavior and achievement. Matlz observed that humans have the unique capacity to set courses like a missile, and hit targets with precision. He also astutely observed that these missile courses are never over a straight line, and indeed the vast majority of travel time is off course.

Q. So what causes a missile, or you or I to hit our targets? 

A. It’s actually continual course correction.  

Q. And which is the faster course?

A. It’s always a straight line.

Q. Which combination of characteristics produces a straighter line in professional practice development?

A. It’s Personal Power, Profit and Influence. 

Success, happiness and fulfillment in practice and in life are always a combination of accurate assessment and response, over and over again. (This is also why the mechanisms we teach to run and grow a professional practice actually work.)

As keen as Maltz’s observations were, it really wasn’t until 1970 when Alvin Toffler wrote “Future Shock” did we come to understand again, some of the reasons why we have vast differences not only in human behavior, but society as a whole. 

Toffler’s work also clearly demonstrates how ignorance of these factors can lead entire groups and organizations to become ineffective, powerless and unprofitable.

Not unlike healthcare professionals (“providers”).

Not because they (we) changed, but rather the world changed.

Seemingly very quickly.

So how can we not only survive, but also prosper and grow as individuals and professionals? How can we stand for solid principles and render the excellence in human services we have been trained to do?

It will be only through Personal Power, Profit, and Influence.

Personal Power comes from building all aspects of our lives on a firm foundation.  Personal power in this day and age fully develops only with an eye clearly on the future.   Ignorance of either the speed of change or the magnitude of change will lead to failure. Without firm foundations, principles and beliefs, we are like trees without roots.

With a firm foundation however we can weather hurricanes, tornadoes and tsunamis.

 And profit. You, and you alone will determine your financial future. Without profit and savings, a strong financial future is impossibility. Without a strong financial position, we actually end up powerless, in so many ways.

 Lastly, let’s talk about influence. Many of us ignore the impact of our influence on our patients, our staff, and most especially our communities. Those doctors, who maintain a high degree of influence not only in their offices, but also in their communities, will undoubtedly be those who master personal power and profit.

  In  “Future Shock- Personal Power, Profit and Influence”, we explored around the USA exploring the role all these have not only in our personal and professional lives, but the significant impact our collective efforts have in producing meaningful results and a bright future, not just for a very unique profession, but for our healthcare system.  And, most especially our patients. Personal power, profit and influence.

 

I hope you will join me on the quest to preserve patient choice, the affordable access to private healthcare, and the highest quality of care possible.

 

Have You Read The Book That Changed Everything In Private Practice?

Get Yours HERE

It’s Decision Time Again

New Year’s is always a decision time. More importantly, it’s your decision time. Will you do something with your New Year’s resolution this year? If you’re ready to turn things around and kick it off on the right foot, join us.

Our resolutions are real. Our processes are successful. All you have to do is call to get started! 339-793-8610

Will Your New Year’s Resolution Come True This Year?

Let’s have some straight talk about your New Year’s resolution.

How many times have you resolved to make more time for your family this year? Perhaps, your resolution has been to take a family vacation or work less hours. It really doesn’t matter what your specific goals have been.

The real question is…how often have you achieved them?

If you’re like a good 85% of the practicing doctors out there, trying to run a business and keep everything afloat got in the way of your goals.

Of course, we know it wasn’t intentional. No one ignores their family, misses vacations and works ridiculous hours just for fun.

No…that’s not what happens. The truth is, our jobs get harder each year. Demands, rules and regulations continue to surmount. What are we supposed to do? Furthermore, how can we possibly keep up and still enjoy our lives and fulfill that New Year’s resolution?

The fact is, there’s really only one way to do it. Specifically, plan.

Wow, just one word? Yeah, that’s right. If you plan it right, details included, the rest will follow.

Yes, you will have to work, but this is different. This is the work that will truly pay you back in the long run and help you fulfill that New Year’s resolution each and every year.

Plan to make your New Year’s resolution a success

This is the place where you begin to think, “oh, I’ve heard this crap before.” Right? If so, you may already be destined to a failed resolution. If, on the other hand, you’re thinking, “maybe they’re right” or “exactly what are they talking about” then, you’ve got a chance.

To put it another way, if you are willing to listen, learn and participate in your own successful future, then we would be happy to help you. That’s just one of the things the Perfect Practice Web team does. But, we do it well.

If you’re interested in learning more about how to plan it right, act on it and experience it, give us a call now
339-793-8610. We’re here to help you get started. If you’d like to take a look at just a taste of what we offer, click here to look around a bit. Then, pick up the phone.

Now is the time. After all, your New Year’s resolution is about to begin.

Teddy bear with glasses

Who’s the Boss?

You have decide at some point in your medical career. Who will be your boss? It’s your choice. Private Practice or not. That is the question! To be my own boss or not to be? Only you can decide. But, we can help. Feel free to give us a call. 339-793-8610

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Private Practice or Not?

Do you want to be in private practice or spend your time as an employee? That is choice all of us must make at some point in our medical careers. That’s not to say we can’t change our minds. We can. But, the first decision leads to these types of questions.

You’ve come to the end of a road. Residency and internships are wrapping up. What now?

We went to medical school not business school. Of course, most of us probably learned something about business along the way, but was it enough? If you had to decide right now how to open a successful private medical practice or transition to one, could you do it?

Do you know how to make the right decisions the first time? When it comes to things like marketing, staff planning, logo and image, are you prepared to take that step. If you’re anything like the majority of us, you can’t afford to make too many mistakes.

There are bills to be paid and loans to repay and now it’s time to get busy putting all of our years of hard work into practice. But how? How do you follow your heart and dreams of having a private medical practice and still accomplish your personal, professional and financial goals?

It can be done!

How Do You Open A Successful Private edical Practice?

Speaking honestly, that’s not a one sentence answer. It takes some knowledge and tools to do this right the first time. Personally, many of us learned a long time ago that tapping into others success and failures would shortcut our own errors. Of course, everyone will still make some, but they don’t have to be as painful. If you grab a coach along the way, life is easier.

Our team has years of experience. We’ve done everything possible to knock the bumps and bruises out of the way. Those coming out of school or switching lanes can have a smoother transition. If you’re interested in learning more, we’d like to talk to you. Together we’ll decide if you’re a good fit for our assistance.

Though we’d love to help everyone, not everyone can or will do what it takes to take their private medical practice to the next level.

Give us a call to see if we can work something out together.  339-793-8610 We will do our best to help you achieve success, if you feel you’ve got what it takes.

You can see a little more about us HERE. Or, join us on Facebook. We’d love to chat with you.

Private Practice is Dead
Office Closure Funeral – Please RSVP

If you are concerned about attending this funeral or want to stop it, let’s talk!
Click HERE to contact us and see how we can help!

Private Practice Marketing Mistakes
Private Practice is Dead. Or is it?

One would think with all the changes in healthcare nowadays, that private practice is dead. So many doctors are flocking to what they believe is the protection of large networks, our healthcare landscape is changing. What are we losing as this evolution occurs?

With the thriving world of private practice, there are many ill outcomes that begin to govern our society and our healthcare dynamics. For instance, just imagine there are no longer local docs whom you turn to and trust with every member of your family. Just imagine, that all those reasons we become doctors in the first place no longer exist.

What are some of the reasons?

  • Provide great care to our patients
  • Create our own business – a mini culture so to speak
  • Make a good living – thoughts on deservingness

Doctors generally become doctors because we want to care for patients, right. Of course, we do! If you didn’t want to take care of people and make a difference, you never would have made it through medical school. It’s not a walk in the park!

We want to make a difference in the lives of others. Most, if not all of us, believe we can make a difference. For some, that’s a small-town doc who makes house calls. For others, maybe it’s staying late because we know our local mill shuts down at 7 pm. We’re the ones who take care of rusty nail feet, pregnant moms (maybe), strep throat kids and we may even see patients at the local hospital too.

What we aren’t is a conglomerate. We are our own business. We make our own living. However, we choose to do that, we do it our way. But what’s the other way that is overtaking us?

Is Private Practice Really Dead or Can We Change the Landscape?

The healthcare landscape has “forced” many physicians to close shop, for fear of being run out of business. We become corporate robots instead of independent practitioners which is what we set out to be.

So, has the establishment brought us to a halt? Is private practice dead or do you just not know what to do? If the latter is your story and you want to rewrite your story with your own ending, we can help you do that.

So, is private practice dead? Only if you let it be.

At Perfect Practice Web, our team of experts has put it alltogether to help others like us. We did the testing for us all, we suffered thebumps and bruises along the way. We’ve worked with clients around the world and perfected the private practice methodology. Go here to learn more.

cesspool

Get Out of the Cesspool

Tired of bureaucratic games? Ready to be your own boss? Build your Private Practice the right way today! Give this a quick read to learn more.

Ready to Build Your Private Practice?

If you’re ready to build your private practice, we would like to talk to you. Before you step off into the cesspool of disaster, it’s a lot easier if you have a clue what you’re facing. Our team can help you. We learned the ins and outs on how to build your private practice the hard way. We’ve also helped thousands to avoid the same pitfalls.

Many years ago, we came together as a team and decided there had to be an easier way. We set out to discover what that way entailed. Through trial and error, study and testing and then using proven lean processes to test our theories, we became enormously successful. Since then, we’ve had the pleasure of leading many other practitioners down the path to success.

A lot of practitioners are afraid of private practice in the current health care environment. Consequently, many have closed up shop and jumped on the collaborative bandwagon for fear of being on their own. Now, we’re not knocking the group practice or hospital based practitioners, if that’s what you want. However, if you’re desire is to run your own ship and build your private practice, then we just don’t think you should have to give that up!

Build Your Private Practice With Confidence

 

If you want to be your own boss and practice medicine the way you had planned to, we can help you achieve those dreams. You can be more successful than you ever dreamed once your build your private practice on tried and true principles.

Our team can guide you along the path to your ultimate success. You patients will find you more easily and your patient mix will be optimized. Your healthcare team will be perfected in their flow and advanced in their ability to help you run a successful practice. Your team will become engaged in the optimization and become problem solvers to help you maintain your private practice edge.

You can begin here.

We look forward to hearing from you!

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You Can Breathe Life Into Your Private Practice

If you are ready to get down to the basics of business and achieve real success, then we challenge you to read our back to basics series beginning here.

Business back to basics team togetherness

Private Practice Basics

It’s time we take private practice back to the basics.

If you’ve been on social media and a lot of places on the web lately, you probably already get the gist of what this article is about. Things have just turned into a free for all, it seems. Anyone and everyone can jump on the internet and multiple social media platforms and claim to be anyone or anything.

Unfortunately, there are many of those individuals who take advantage of readers. This, in turn, can affect how people see legitimate businesses as well.

It’s sad to say it’s necessary to have to reiterate that foundational practices are necessary. Anyone who indicates you can get by without a business foundation is nothing more than a shyster. Don’t listen to them.

There are basic principles necessary to accomplish a solid foundation. Beyond the brick and mortar, the staff, the equipment and supplies, there are a few critical components to accomplishing real success. Now the first thing everyone wants to know is, “what are they?”

What Are the Success Principles of Private Practice?

Bringing a business back to the basics is sometimes difficult. However, if the initial foundation is not laid based on a shared mission and vision, honesty, and principled care, there will not be success. That is, until you get back to the basics.

If you don’t already have a mission statement and a written vision, now is the time. This is a visual reminder of why you and your team do what you do. This is what you accomplish when you can’t do anything else. The fulfillment of a good mission and vision is why your patients will come to you.

Though there are more critical components such as marketing, the web, social media, etc., without the mission and vision, you shouldn’t even open the doors.

So, in our first article on business back to the basics, we highly recommend you develop a mission and vision, if you don’t already have one. If you do have one, review it to make sure it captures your essence correctly.

Come back next week and join us for another edition of business back to the basics. Learn much more and contact us HERE

Dollars and Scope of Practice
Practice Out of Scope Costs Dollars

If you’ve got money to burn, don’t read this. If you don’t and you want to have more, check out how we can help you here. Read more about the impacts of your scope of practice here.

Physician Scope of Practice

Your Scope of Practice

Have you ever considered exactly what your  scope of practice is? If you haven’t, you are most likely cutting your own proverbial throat when it comes to your earnings statement.

Wow, that sounds powerful don’t you think? We want it to!

This is a no BS wake-up call for any doctor who is not making the dollars you expect. That said, we will be the first to acknowledge it’s not all about dollars. Money in the long run means nothing if you don’t have happiness and pleasure in what you do.

Yes, dollars are nice, but satisfaction and happiness are critical as well. So, don’t think we are only talking about money here as we address your physician scope of practice.

What Is Your Scope of Practice?

Sometimes it’s easier to state what your scope of practice is not. As a matter of fact, this is one of those instances. In your practice, you should not take out the trash, make appointments, draw blood, work on computers, file, etc. Of course, this list goes on and on.

What you should be doing is seeing and treating patients, period.

You should delegate the rest of the tasks of the office appropriately throughout your staffing makeup. But, then again, you must have the correct staffing model in your office. It’s also critical to make sure everyone works to the top of their license and skill level.

There are hundreds of staffing models out there. Many of them put together by people who know absolutely nothing about running a physician office.

If you want to learn how to do it correctly, you want to turn to someone who has walked in your shoes and knows where you are coming from on all angles.

Is that possible? It most definitely is!

Our team over at Perfect Practice Web has put over 30 years of knowledge together to help others learn to achieve the success we have discovered. These are tried and true and time-tested success methods.

We’d love to help you take yourself to the next level, so you always stay within your scope of practice. Come see what we have to offer HERE or give us a call at 339-793-8610. We’d love to chat with you!

Doctors can enjoy life

Enjoy Your Life!

In Private Practice?
You CAN enjoy your life! Care deeply for patients, and get the pay you deserve, have fun every day!

Learn exactly how!

Rich Doctor Syndrome Starts Here

Are You Financially Independent Doctor?

A lot of would-be medical and healthcare students think just becoming a doctor will make them rich. Though the profession will pay you well as compared to other professions, it takes a lot of money to get there also. That’s money most of us must pay back, unless you’re lucky. That cuts into the dollars made for several years.

Aside from that, the costs of running a practice and keeping everything afloat can be quite burdensome as well. All these components can eat into your take home pay and lessen all worries of falling into the “rich doctor” category.

So, what can be done about that?

If you or others you know are struggling to make the types of salaries you should be making, perhaps there is something more you can do. There is one requirement to though. You have to be willing to learn and act.

After all, we work hard, we learned hard and we deserve to enjoy the fruits of our labors.

SO, if you’re ready to do something about it and take your life to the next level. If you are ready to enjoy your life with some of those extra things (boats, vacations, hobbies, etc.), then we want to help you.

It’s not a dream or a fantasy.

Living the life of means you desire is possible! We offer you step by step instructions and all the tools on how to run your practice to maximum efficiency. But, more than that, we help you in learning how to step beyond the norm and make yourself a thriving practice that earns you the living you deserve.

Here’s the best part. You can do this without having to work 90 hours a week!

If you’re ready, let’s just get to it. After you’ve grabbed a copy of  Giant Steps to Success. Give us a call and we’ll be more than happy to help you get going. 339-793-8610

We look forward to hearing from you!

Giant footprint in sand
Giant Step to Your Success

STOP just getting by! It’s time to do something about it. You can increase your income exponentially!

Take a GIANT STEP.

Click HERE to find out more.