I have a short list of reasons for failure, when a prospective client comes to me. I have to tell you that the vast majority that ultimately become clients are successful because I personally vet all my clients on some really key issues.
There are reasons for failure. Number one on my list is something I hear all the time.
I tell Kerri, “If you ever hear this from a doctor, you have to tell them that we just can’t help them.”
That is when a prospective doc says “All I want is the marketing”.
I can’t tell you how many times I hear from prospective doctors, “Nope, I have everything else down. All I want to know about is marketing.”
I will tell you right now that when I hear that, virtually without exception, I can predict that the doctor will go down, usually in a ball of flames within a relatively short period of time.
It’s not just about the marketing.
It IS KNOWING how to IMPLEMENT SYSTEMS. And Keep them all running just like we teach you how.
Getting every step of private practice to run like a Formula One Racer…
The fact of the matter is frequent, relevant communications and contact with patients, the community and your referral professionals is paramount to your success, and will be even more so in the next 9 months!
Will YOU be part of it???
It’s as I said when I did my first live event in Boston many years back. If your patient takes out their handheld or and you don’t come up on the first page, you don’t exist in the minds of at least two generations of patients. Too many doctors still fail to come to grips with this!
So, with all that said, here’s how two of our clients talked to us about HOW they are getting it all done…
From Dr. Mark Giust, of Brookhaven, Mississippi
“My biggest challenge was just trying to take some action steps. What you helped me with the most was just realizing that you don’t have to take humongous steps. You can take some small steps to help you move in that direction and not just sit still. Everyone knows sometimes what they need to do. It’s just a matter of getting out there and doing it and doing it the right way that can help them be successful.
I think sometimes we have a lot of choices to make. There’s a lot of information out there to sort through. Before working with you, I was overwhelmed with the amount of information out there. There’s webinars and CDs. I think sometimes I was afraid I was going to miss something. I’d try to listen to all of it, but then I’d almost get overwhelmed and think, “What do I do?” I’d jump from one thing to the next and maybe not stay on the right thing.
We talked about practicing by design. You need to have that base to start with and build upon. You need to do the most important things first. You’ve helped me a lot with staff issues, part-time help and utilizing my time more efficiently.
The biggest point you made that I want to make sure to emphasize is that the very first thing you did was take our Core Module 1 and literally redesign how you wanted your practice. We spent the rest of the year working toward that goal.”
Next, Dr. Robert Cole & Jennifer, Monroeville, Pennsylvania talked about Priorities…
“It is better when you’re constantly implementing and taking action steps, but they’re smaller and more comfortable. You gain confidence by doing things like newsletters and health talks.
Action steps is one, and confidence with patients is another. It was one of your newsletters, or it might have been an audio CD where you talked about how sometimes you have to fire a patient. You may have to say, ‘You’re not doing what I asked you to do. It’s a health risk for you. It’s a liability for me. We need to terminate this.” A lot of times, it’s a relief. It’s like cutting out the poison from your practice. If they do stay, it invigorates your relationship with them, and sometimes the whole practice overall.
I don’t know if most of you are aware of the movie out called “The Blind Side.” The author goes back and forth explaining things about football. They put various quarterbacks in when Joe Montana and Steve Young got hurt. That system was so effective that they could put almost any quarterback in there and turn him into a star because the system worked.
It instantly reminded me of what you teach and talk about. Once you have the systems in place, you can walk into that scenario and have it work effectively in an ethical and moral way.
I think organization and self-confidence were really big issues. What we’ve been doing with you walking us through the steps has helped us to regain our confidence. It was always there, but we had to build it back up. We definitely did that.
It’s comforting to know that we have somebody in our court. We have a cheering sections. One of the big things is consistency, whether it’s working out or eating right or working on your practice. It’s doing the right things consistently. It’s planning out ahead of time for short and long-term stuff. It’s sticking with a plan and continuing to keep your head in the game
“We’re all in the same boat. You offer some real-world solutions. It’s not that much of a struggle to implement them. I’ve worked with some people and it was such a shift in what we normally did that it’s a real stressor. This isn’t a stressor. This is getting your ducks in a row.”
Thank You Doctors. I could have not said it any better.
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