Learning to listen effectively may be the best thing you can do for sustainable private practice ownership.
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Entries by H.
All your private practice building efforts will go down the drain if you don’t train your staff on how to receive calls from new patients. It’s true that we recently talked about the importance of focusing on your existing patients for private practice building—keeping them truly happy so they keep coming back for more. But […]
You might be getting it all wrong when it comes to marketing your private practice—most people do! Here’s how to distinguish your practice effectively. Frankly, most private practice owners get it all wrong. They think they’re working hard at marketing—but in reality, they’re spinning their wheels. Here are some classic ways that most private practice […]
If you’re way behind in marketing your private practice (like most private practice owners), here’s a step-by-step plan to rescue your marketing plan today. It’s a sad fact that most private practice owners leave marketing tasks somewhere at the bottom of their to-do lists. What’s even worse is that most of them don’t even have […]
Don’t take it for granted that you know what “word of mouth” means—and how it affects your private practice success. Some things never change in marketing a private practice—like the power of “word of mouth” advertising. But wait! “Word of mouth” doesn’t mean what it used to mean. Years ago, when we talked about word […]
For private practice owners, effective content marketing can make or break your long-term success. You’ve heard about “content marketing” and that private practice owners should be using it to build their businesses. But do you really know what content marketing means—or why it’s so important to the long-term success of your private practice? In short, […]
You may think your private practice puts an emphasis on customer service, but do your patients think so? It’s common knowledge that customer service has to be a key focus in order for a private practice to survive and thrive in the long term. Customer service is just as important as excellent clinical practice… maybe […]
Missed appointments may be inevitable, but your no-show rate has a direct effect on private practice sustainability over time. When patients don’t show for scheduled appointments, your private practice schedule gets thrown off—and you lose money. Many private practice owners treat no-shows as a minor annoyance that’s regrettable, but inevitable. And that’s a huge mistake. If […]
You’ll retain more patients, not to mention garnering more frequent referrals, when you’re able to give patients exactly what they’re looking for in your private practice. Understanding the needs and desires of your patients is key to success in private practice. But do you really know what they want? Naturally, they want excellent service by […]
It’s time to reconsider how you market your private practice and put the emphasis on retaining patients, not just attracting new ones. What’s more important, bringing in new business or keeping current patients happy? Of course, the answer is that both are vitally important… but too often, private practice owners focus almost exclusively on attracting […]
Even when you’re providing excellent service in private practice, most patients won’t automatically refer. Here are two key points that explain why. It’s a cold, hard fact of private practice: simply being excellent at patient care does not guarantee referrals. Actually, your reluctance to directly ask for referrals is a guarantee that you won’t get […]
In private practice, your website has to have specific components in order to effectively draw in new patients. Here’s a fact: Most patients these days are finding medical providers online. Even if you’re recommended by someone else, there’s a good chance that new patients are going to take a look at your website before calling […]
The only thing better than great SEO for your private practice website is targeted local SEO. Here are 4 simple ways to attract local traffic to your practice website. For most in healthcare-related private practice, it’s essential not only to rank highly in search engine results but also to rank for local search. Your patients […]
In private practice, SEO is vital to understand. Here’s what you need to know about search engine optimization for your business. As a private practice owner, you know that getting high-quality traffic to your website is important for new referrals and your professional reputation. But you may have been tempted to think, “I don’t have […]
Your private practice website is so much more than a professional calling card. Does your site measure up to patient expectations? The worst mistake you can make as a private practice owner is to stop marketing when your practice is comfortably full. And the very worst kind of marketing slump nearly always involves your private […]
Make Your Private Practice Sing By Training Your Staff To Take Charge of Practice Success. Here’s Why. Yes, you’re the CEO and executive director of your private practice. But smart private practice owners seek to create a practice in which their entire team—including every staff member—takes an active, autonomous role in building and maintaining the […]
Many Private Practice Owners Don’t Know How to Keep Their Staff Members Productive. The Answer Is Simple. Like so many other private practice owners, you’ve worked hard to build your staff. After going to all of the expense and trouble of hiring and training support staff who are competent and trustworthy, you’d like to keep […]
Attracting new patients who are willing to pay cash for services is the future of private practice. Here’s what you need to know about how to get and keep private pay customers. Here is the hard reality of running a cash-based private practice. Patients who pay up front for services, almost without exception, expect you […]
For Private Practice Owners, These Deadly Sins of Marketing Could Topple Your Profitable Business Private practice owners often do it all. In addition to clinical work with patients, they juggle office management, administrative tasks, payroll, and customer service. Marketing might seem to fall pretty far down on the list. Without effective marketing, though, your private practice […]
If Your Private Practice Management Approach is “Going It Alone,” You Will Almost Certainly Go Down With the Ship. In this society, we get a lot of messages about independence and self-reliance. You may have imagined that running a private practice would be a wonderful experience of autonomy, as you make every decision about how […]