SWOT analysis for physical therapy business

The MOST Important Way To Build A Powerful Private Practice

The MOST Important Way To Build A Powerful Private Practice is to simply tell patients the truth.

Most especially today we’re talking about truth surrounding patients own lifestyle, health problems and other issues, which may have caused or perpetuated their illness.

Now I’m not saying this is always easy, in fact this is one of the most difficult things in life, yes and in your and my private practice alike.

But if you don’t do this, you are not serving your patients nor are you living up to your highest level of responsibility.

And most of us very well trained in healthcare don’t get adequate training and/or experience in communicating these facts to patients.

So what is the best solution?

We find the best solution is to start out by being an exceptional listener. Be sure the patient has had adequate space to tell their own story.

And should this extend beyond your patients initial visit, so be it – it is that important!

As I recently said during one of my postgraduate training seminars history taking is becoming a lost art.

Sometimes we as clinicians only have 10 minutes to fully understand a problem that could’ve taken half a lifetime to develop.

And this is where excellent communication platforms and tools must be implemented into the modern private practice.

Fortunately, with the correct systems you can do this easily and with a minimal invasion of your time.

Most importantly however is that you learn to IMPLEMENT all these modern tools!

Otherwise you will find a large part of private practice, especially specialty practice becoming extremely frustrating.

Not only is incomplete history taking frustrating to patients but it could be very well be dangerous to leave out the essential parts of identifying what is really going on helping your patient the most!

All of these new tools are so important that we’ll be spending extra time on these in our Group 24 Weekends and private practice consulting platforms!


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